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Public Service Announcement Advocates for Marine Wildlife in Hawai’i


With the help of Hawaiian Airlines, NOAA and partners are appealing to visitors to help protect some of the iconic marine species of Hawai’i. Beginning August 1st, a public service announcement (PSA) will air on all inbound Hawaiian Airlines flights to the islands. It will feature some of the special species that visitors will likely encounter during their stay—sea turtles, spinner dolphins, humpback whales, and Hawaiian monk seals.

The PSA was created by the State of Hawai‘I Department of Land and Natural Resources and its partners with funding from the Hawaiian Tourism Authority.  As part of the PSA, visitors are asked to care for and respect the marine animals they might encounter by keeping a safe distance and choosing responsible tour operators. Viewers are directed to a website that recommends viewing distances and lists tour operators which are “Sustainable Tourism Certified.”

The PSA, which will appear as an advertising banner on all Hawaiian Airlines personal TVs, could result in as many as 100,000 views per month. “This is a coveted advertising channel and an incredible opportunity to reach out to Hawai‘i’s visitors. Mahalo to Hawaiian Airlines for demonstrating their commitment to the health of Hawai‘i’s unique species,” applauds Kim Hum, Marine Program Director for The Nature Conservancy.

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This effort to engage Hawai‘i’s visitors in responsible viewing of protected species is part of a broader conservation plan for West Hawai’i. NOAA, The Nature Conservancy, the State of Hawai‘i, and local communities are working to help sustain the people and marine resources of the West Hawai’i Habitat Focus Area. Their aim is to increase community capacity to protect culturally and economically valuable resources in this area, including vulnerable wildlife.

Posted August 10, 2015